The purpose of market research is to gain insight into your customers, competitors, and the perception of your business in the eyes of others. Today I’m giving our interns an overview of market research, so I thought I’d turn the bullet list into a blog post to share.

Like any research, the scientific method is your guiding light to maintain objectivity and structure in your work. This means we’re going to define a question, assume a hypothesis, test it against real data and review the results. Simple right? Well... often the case is cloudy questions and a desire to find certain results even before you start. So, how to do it right…