One of the chief buzz words during the second wind of internet growth is/was "agile development." This phrase serves the web industry well, and can even have some relevance outside the sector. It means, to me, adhering to a semi-regular schedule of iterative release... and more importantly a realization that perfection has little place on world wide web.

But even after we've all been whisked away to a magical head space where we're willing to concede our personal and professional shortcomings, learn as we go and listen to our customers... we still haven't agreed upon when to build.

All to often the decision to create is dictated by when the inkling is conceived.