Hey look the web is participatory and you're planning a site upgrade to use some of these new 2.0 features. In fact, you're so smart you're using a CMS/platform to harness some collective wisdom. But now how do you pick your features set? Let me guess, you told your developer "Everything," right? Maybe you looked at a list of about 45 potential features and checked
off 39 of them. That's what I'd do.

The blessings of a great CMS or plug-in feature (like addthis, sharethis, wimpy player, flicker badges, etc.) are also a curse. Functionality needs to be relevant. Simply put: diverting your focus will dilute the value of your site. It's tough to get excited about improving your core and perfecting user experience. But that's your bread and butter.