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SEOmoz | How to Ruin a Web Design

Josh Lind
Type: 
Design

As a professional web designer I've noticed a consistent trend in the majority of the projects I've worked on: The more time that is spent dissecting, analyzing, and critiquing a design by the wrong kinds of people the worse that design gets. The same trend applies to the number of people involved in the design process.

Group intelligence is multiplicative when idiots are involved - combining a half-wit with another half-wit does not result in a full-witted person, it results in a quarter-witted person (1/2 x 1/2 = 1/4). Combining a full-witted individual with a half-wit still only yields a half-wit. The more of these "wrong kinds of people" you have involved in the process, the worse things get.

I've created two graphs to help illustrate this trend.

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