Many of the websites we help create include an element of so-called "rich media," this being audio or video. Most people with this type of content can envision how they want it presented to users but the back-end how-to options are still a little fuzzy. Let's clear up our choices for cost, work flow, and distribution. These factors overlap, and remind us that we can't have our cake and eat it too... unless of course you want to pay for two cakes.

Work Flow

Some good rules we've found to live by. I'll keep adding more. Comment with your suggestions.

Do you have a great idea? ... Of course you do; you have at least three. In fact, you probably even have about five good ideas too. Maybe even another few mediocre ones you haven't bothered with. The difficult part of all your genius notions is that fundamentally their awesomeness doesn't matter. Your success will not necessarily depend on the perfection of the idea you choose to run with. What matters is all the work you put in, and of course-- luck.

We're in the business of happiness.

The worst job you've ever had at least helped with the basics of your life. You got a paycheck (occasionally) and you were able to pay the rent, buy food, and sleep knowing you probably had a job tomorrow. Chances are they even provided you with a toilet and a water facet (maybe even coffee) at work. That's ok. You were working for them and yet conceived where you were headed.

Your second worst job almost felt like a career. Finally you were you felt more more financially secure. The work took real skill and was doing something useful for other people. You bought some toys.

The purpose of market research is to gain insight into your customers, competitors, and the perception of your business in the eyes of others. Today I’m giving our interns an overview of market research, so I thought I’d turn the bullet list into a blog post to share.

Like any research, the scientific method is your guiding light to maintain objectivity and structure in your work. This means we’re going to define a question, assume a hypothesis, test it against real data and review the results. Simple right? Well... often the case is cloudy questions and a desire to find certain results even before you start. So, how to do it right…

ATHENS, GREECE -- Evolutionary biology teaches us that evolution happens not by constant, steady change, but in sudden leaps...
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Check out the release poster for Battle in Seattle, a docudrama by Stuart Townsend. This film kicked-off the Seattle International Film Festival for 2008. ReadyDone designed the poster... the night before.

And we got two free tickets to the opening gala. Awesome.

Hey look the web is participatory and you're planning a site upgrade to use some of these new 2.0 features. In fact, you're so smart you're using a CMS/platform to harness some collective wisdom. But now how do you pick your features set? Let me guess, you told your developer "Everything," right? Maybe you looked at a list of about 45 potential features and checked
off 39 of them. That's what I'd do.

The blessings of a great CMS or plug-in feature (like addthis, sharethis, wimpy player, flicker badges, etc.) are also a curse. Functionality needs to be relevant. Simply put: diverting your focus will dilute the value of your site. It's tough to get excited about improving your core and perfecting user experience. But that's your bread and butter.